Healthcare’s a commodity so we created a distinctive Brand POV for Cigna. ‘Nothing’s healthier than being your true self.’ All their work inspired people to be the remarkable, imperfect, one-of-a-kind person they were born to be.
One-of-kind business results: consideration for Cigna jumped from 35% to 60% in 1 year.
We anchored the idea at GOYOU.com - the ultimate source of self esteem. We shared original content on topics like peer pressure, body image and parenting.
Cigna hit a nerve with people. The tribe we created online was passionate bunch.
